The Progress of Automotive CRM for Car Dealerships Around the USA

CRM (Customer Relationship management) is the strongest and the most efficient approach in maintaining and creating relationships with customers.Dealership CRM Equals Profit IncreaseThat is the reason why Automotive CRM should make up a big part of your dealership business. Collaboration and vehicle personalization can create not only profitable customer relationships, but can drive brand loyalty by appealing to an individual’s need for self-expression.Tactical efforts to improve customer experience are important. But, the fundamental challenge in the current automotive industry is its inability to consolidate customer touch points (vehicle purchase, sales satisfaction index [SSI], Captive Finance, warranty, CSI, customer pay service) into a single customer-centric view. Without this singular view, customers are bombarded with often conflicting messages and offers from the OEM, the Dealer and the Captive Finance source, which invariably drives down credibility and damages the overall brand experience.An Automotive CRM System will Save Your Car DealershipAs a result, dealerships are losing share of the aftermarket. According to the AAIA, in 2008, dealerships’ share of the automotive aftermarket fell to below 30%, the 6th consecutive year of decline. This not only impacts short-term dealer profitability, but long-term re-purchase consideration and loyalty as well.In today’s challenging economic times, dealerships and OEMs can’t afford to lose loyalty or vehicle sales. Installing a Dealership CRM system can definitely improve the situation and help in challenging the new ways of marketing and business in an efficient manner. Maintaining customer relationships and customer loyalty to a brand is essential to not only prosper but to survive.An Increasing Demand from Informed Car BuyersAs a proven fact, more and more car shoppers today take the time to do a complete research on a particular vehicle and its benefits such as warranty, safety, economy, service and many other aspects. Car dealers have to be prepared to present hard facts on how they will keep track of the customers’ needs when it comes to service appointments, re-purchase opportunities, leasing contracts, etc.No more will car salesmen, parts and service folks forget that “Mr. Smith” has a 10,000 mile service appointment coming up or that their leasing contract is about to expire, etc. As a matter of fact, having an Automotive CRM provides an additional feeling of confidence and trust from any current car shopper.We have to go back to the basics. A happy customer is always a returning customer.

Contribution Of Indian Automotive Industry And Its Projections

Since the last few years, Indian automobile industry has grown at a tremendous pace, and currently the Indian automotive components industry is being projected to cross over US $ 110 billion (INR 5 lakh crore) worth business by the year 2020. This figure has been zeroed in after assessing the demands of vehicles, as it is in tandem with the country’s growth of vehicle production. According to the report by the Automotive Component Manufacturers’ Association (ACMA), out of all this, the domestic turnover is likely to grow up to US $ 80 billion (INR 4 lakh crore) and the exports would make up to another US $ 29 billion (INR 1.4 lakh crore).According to that report, in the fiscal year 2010 – 2011, the turnover of auto components companies India will go beyond USD 26 billion, which is an 18 per cent rise from the previous fiscal year’s turnover, which was just USD 22 billion. Moreover, according to the ACMA-EY (Ernst & Young) Vision 2020 study, most probably, by the year 2020 India is going to witness massive growth in the vehicle production.As far as Europe is concerned, it is likely to comprise a huge 36.9 per cent of India’s automotive parts export in 2010-11, which is then followed by the Asia and North America with 28.1 and 24 percent respectively. Apart from this, the automobile industry has witnessed major changes in the automobile purchasing strategy India over the few years. According to the recent study, in the financial year 2010 – 2011 India is expected to make USD 12 billion investments in the Indian automotive components industry. And, this might result in making the auto component industry, an engine for India’s massive growth in the economic as well as manufacturing segment.Moreover, the Automotive Mission Plan (AMP) 2006 – 2016 will additionally stimulate the progress of the Indian auto components sector and can eventually transform India into an international player in the automotive industry. This plan aims to double the contribution of automobile industry in the country’s GDP and produce 25 million more jobs for people by 2016. Apart from this, there is an enormous potential and intensification opportunity in the automotive components industry and as a result various small medium enterprises which are into the manufacturing of automotive parts in India have also started to get good international exposure for their products. Moreover, out of those small and medium enterprises of automobile components and accessories, many of them have become the best auto parts supplier Chennai, Pune, Gurgaon.

A Wide Variety Of Automotive Paints Keep Your Ride Looking Good

Tell me something? When you were out looking for your first car, what was the one factor that totally dominated your purchase decision? Of course the make of the car did matter. Not to mention price. But it would probably be true if I said that the one decision that gained the maximum importance in swinging your decision was probably the color of the automotive paints the car boasted.Not many of us realize it, but automotive paints have an undeniable role to play in helping people choose their wheels of choice. How many times have we heard people speak in awe about that red Ferrari or the black Cadillac? A Mercedes Benz is always silver or gold and a number of other automobiles have their own pick of automotive paints. Admittedly, we are all suckers for quality automotive paints. And it is a small wonder that these automotive paints influence the kind of car we buy.In the days gone by, automotive paints had a very limited scope. Due to the cost of production of automobiles, most models that rolled out of the assembly lines used either black or white automotive paints. But once automobiles had entrenched themselves in the psyche of the modern man, manufacturers began being pestered by users for a wider range of automotive paints. In America, Ford could safely be said to be the first manufacturer who offered a range of automotive paints. Pretty soon, automobiles began rolling out of assembly lines in all sorts of colors. Automotive paints were here to stay.Today, things have gotten a tad more complicated. Due to the wide variety of automotive paints available in the market, people have begun experimenting with the regular colors of their automobiles. There are a number of two tone automotive paints available in the market and some of the flashier consumers have almost normalized multiple colors. But automotive paints themselves have not remained staid. Today’s automotive paints come in more than just colors. They come with a wide variety of features that earlier generations could only dream of. There are scratch proof automotive paints, rust-free ones and even all weather automotive paints. But one thing is for certain. No matter how high tech these paints get, they still hold a place very close to our hears. And by doing so, they have become the determinants of how and why we loosen our purse strings to buy that blue beemer or green bug!